Brand guidelines

Typography

Typography is part of our message. It conveys our personality and is part of how we tell our story.

 

1. Overview & Downloads

We've aligned on one brand typeface, from marketing to product, so we can maintain a clear and consistent digital experience across all major customer touchpoints. This is driven by the typeface Roboto.

2. Roboto

Learn more about how to use Roboto:

3. Typography Non English languages

We use Roboto for all Latin, Greek and Cyrillic scripts.

For all other languages not supported by Roboto, we use Noto typeface family. Noto is a collection of high-quality fonts with multiple weights and widths, supporting global communication in more than 1,000 languages and over 150 writing systems. Please reference the chart below:

Language Typeface
Japanese
Noto Sans Japanese    
Korean Noto Sans Korean
Chinese Noto Sans Chinese
Saudi Arabia   
Noto Sans Arabic
Israel Noto Sans Hebrew

4. Type in Action​​​​​​​

How we effectively use Roboto within our brand expressions:
Questions?
Don't hesitate to reach out to us with any questions or to share your design project for feedback from the Software AG brand team.
ICS JPG PDF WRD XLS