Brand guidelines

Photography

We represent structure and flow in our photography through two distinct, but harmonious, approaches.

 

1. Overview

Our photography is authentic and has a clear focal point. It is shot in the real world and focuses on real people while being highly graphic in composition.

2. Structure photography

Our structured photography contains graphic angles, bold underlying forms and contains plenty of clear space. 
Graphic shadows

They create strong horizontal, vertical and right-angled lines.

Graphic lines

The graphic lines can be stripped back.

Architectural

Can come from simple, structural forms. Structure is represented by light, texture and architectural details.

Block colors

Creates bold underlying shapes. ​​​​​​​Creates clean, clear space.

3. Flow photography

Our flow photography is highly graphic and contains sweeping forms evoking movement. It utilises fluid contours found in the environment. 
Man-made flow

Graphic curved lines, sweeping elements

Organic flow

Contains fluid contours found in the environment

4. What to avoid

Here's what to avoid when you use the Software AG brandmark.

Avoid overly posed and staged compositions

Avoid dark and gloomy compositions

Avoid crowded images that don't have a clear focal point

Questions?
Don't hesitate to reach out to us with any questions or to share your design project for feedback from the Software AG brand team.

Hear from our CEO: The time has come for a Super iPaaS

Introducing a new category of integration solutions, and what it means for you and your enterprise.

Developing an effective API-led banking strategy
The name Software AG and all Software AG product names are either trademarks or registered trademarks of Software AG and/or its subsidiaries and/or its affiliates and/or their licensors. Other company and product names mentioned herein may be trademarks of their respective owners.
ICS JPG PDF WRD XLS