Brand guidelines
Illustration
We represent structure in our illustration through four complementary styles
1. Overview
Our illustration helps us tell the stories of our brand. It is highly graphic, contains bold block colors, and has simple yet dynamic compositions.
Our graphic structure illustration contains clean lines and simple forms that are created by block colors. The graphic lines are created by highly stylized perspectives employing the use of vanishing point, orthographic and oblique pictorial rules.
2. Vanishing point style
Vanishing point is a type of drawn perspective that uses one to three distant points of reference to create the illusion of depth. If there were an imaginary grid, lines following a given axis (X, Y, or Z) would eventually converge to a single point.
3. Orthographic style
Orthographic is a type of drawn perspective that mimics the flat appearance of an exaggerated zoom lens. It is similar to an engineering drawing in that lines following the X, Y and Z axis are all parallel. As opposed to vanishing point perspective, no lines on a grid ever converge to a single, distant point.
4. Oblique pictorial style
Oblique pictorial is similar to Orthographic, with the main difference being one face of an object is parallel to the viewing plane.
Specific to “cabinet projection,” the top and sides of an object are shortened to create a crude illusion of perspective.
Specific to “cabinet projection,” the top and sides of an object are shortened to create a crude illusion of perspective.
5. No Perspective
There is also the option to simply avoid using perspective. In this example, the illusion of depth is aided by bisecting an object and using darker colors to create shadowed areas.
6. Illustration Style
If you're curious about additional details regarding Software AG's Illustration guidelines, learn more at the link below. Here you'll find further explanation on the following topics:
- Color palette
- Light & shadow
- Spot illustration
- Best practices regarding stock illustration
- Human figures and developing characters
- Additional resources & more...
