Brand guidelines
Color palette
Our color palette thrives on the combination of our two main primary colors, Pulse (purple) and Sense (green). Using these colors together with our secondary and tertiary colors showcases our brand in highly expressive ways. We like to think it's elegantly edgy. Get to know our use cases, color values and percentages as well as color combinations.
1. Overview
Our updated color palette is divided into primary, secondary, and tertiary colors.
2. Color palette
Our color palette helps us to stand out.
Primary colors
Main brand colors used primarily as background and text colors.
Secondary colors
Functional accent colors used to highlight key information, i.e., backgrounds, icons, CTAs, and information visualizations.
Tertiary
Accent colors, used sparingly. i.e., icons, CTAs, and information visualizations.
Background colors
Accent colors, used sparingly. i.e., icons, CTAs, and information visualizations.
3. Gradients
Use cases include information visualization like information graphics, charts, diagrams and flow-graphics.
Sense gradient
Pulse gradient
Life gradient
Core light gradient
Core dark gradient
4. Color values and percentages
Web & Print
5. Color combinations
Featured below are visual examples of three color combinations we use in our brand. These examples include marketing collateral like White papers and guides, plus infogrpahic and graph design.
White Paper or Guide layout example using Pulse color palette
White Paper or Guide layout example using Pulse color palette
Infographic layout example using Pulse color palette
White Paper or Guide layout example using Sense color palette
White Paper or Guide layout example using Sense color palette
Infographic layout example using Sense color palette
Infographic layout example using Pulse-Sense combo color palette
