Our brandmark
The Software AG brandmark is the cornerstone of our identity.
1. Overview
2. Software AG logo family
Primary Logo (horizontal lock-up)
We lead with our primary logo most of our communications, key expressions, and touchpoints across our brand.
Secondary Logo (vertical lock-up)
The secondary logo is best used as an alternative option when space is a concern, i.e., square or vertical compositions.
Software AG Symbol
The Software AG symbol is to be used on a limited basis for special projects.
3. Brandmark guidelines
The Software AG logo, wordmark, and symbol have been carefully designed and constructed to create the best possible viewing experience. Because these elements are the most important distinguishing features of our brand, it is important that they are always applied as intended and in a consistent manner.
These few simple rules will help you use our logo to communicate the Software AG brand most effectively.
The horizontal logo lock-up is our primary brandmark.
We lead with the Primary Logo, using it for all key expressions and 88% of our communication needs. The secondary logo is best used as an alternative option when space is a concern, while the Software AG symbol is used for special use cases. For example, product logos, the Software AG favicon, social media profile images, and some unique promotional branding material.
4. Color variations
1 color versions are for exceptional use where gradient colors are not suitable.
5. Spacing
6. Minimum size
7. What to avoid
8. Product Logos and Icons
Product logos
Each of our product logos is available in four color schemes: full-color dark, full-color light, 1-color, and white. The full-color versions use the Software AG gradient color and work best on a core dark, white, or light gray background. The white version should be used on dark backgrounds, and the 1-color version can be used when the hierarchy calls for the logo to recede, but should always be evaluated for adequate contrast. 1-color versions are for exceptional use where gradient colors are not suitable.
Product icons
