Brand guidelines
Graphic language
You will continue to see our Living Flow graphics as an expression of our brand. However, we have simplified these in line with our simplified color palette.
1. Overview
Hero and Secondary Living Flows
Our Living Flow textures share their DNA with our symbol
2. How to crop our Living Flow
Each Living Flow texture should be individually cropped to suit the format and application.
3. Hero Living Flow
Learn about our Hero Living Flow graphics, examples in layout, how to crop and what not to do.
Cropping the Hero Living Flow
What to look for when cropping the Hero Living Flow
- Look for close crops that feel immersed in the form
- Hero Living Flow crops should have a minimum of 50% positive space
- Ensure the Living Flow has movement and direction
What to avoid when cropping the Hero Living Flow
Although our textures are built to work in most circumstances, when working with them there are a few things you should be careful to avoid.
Assets and color combinations
Overview of Hero Living Flow assets and color combinations
Overview of Hero Flow assets
Color combinations of Hero Flow graphics
4. Secondary Living Flow
Learn about our Secondary Living Flow graphics, examples in layout, how to crop and what not to do.
Cropping the Secondary Living Flow
What to look for when cropping the Secondary Living Flow:
Our Secondary Living Flow textures work best when they contain movement, a change in scale through the form and with a minimum of 50% positive space.
What to avoid when cropping our Secondary Living Flow
Although our textures are built to work in most circumstances, when working with them there are a few things you should be careful to avoid.
Assets and color combinations
Overview of Secondary Living Flow assets and color combinations
Secondary Living Flow assets
Secondary Living Flow color combinations
